Qualifications
Experience
Education
Professional Associations
Workshops
Public Education
Publications
Honors
- Over twenty years of leadership in the development of the microenterprise field and capacity building for nonprofits
- Served as Chief Executive Officer of the California Association for Microenterprise Opportunity; founded and served in various executive roles for Bay Area Entrepreneur Association; and served as sole proprietor of Entretec, a consulting company
- Led
advocacy campaigns and designed and implemented activities to educate
the public about the microenterprise movement in California; founded
and ran an organization to assist nascent entrepreneurs; and helped
build the capacity of organizations dedicated to microenterprise development
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Professional Experience
Consultant
to Nonprofits, San Francisco Bay Area, CA 2006–present
Provided technical assistance, training and project management services
to:
- Build the capacity of eleven state associations of microenterprise nonprofits.
- Build the capacity of nonprofit organizations of Washoe and Storey counties of Nevada.
- Develop a state association for nonprofits in Nevada
- Build the capacity of nine California community action agencies to operate earned income activities.
- Build the capacity of sixteen California community action agencies to expand their asset building programs
Chief Executive Officer
- Served
as the CEO of this statewide association of agencies, non-profits, funders,
and individuals dedicated to microenterprise development in California—led
activities to educate the public regarding the community benefits of
successful microenterprises; helped build the capacity of organizations
dedicated to microenterprise development; and built CAMEO from a small
consortium of nonprofits to the largest state microenterprise association
in the nation with 130 organizational members and a budget of over $500,000.
- Directed
several successful advocacy campaigns for the field of microenterprise
development in California—achieved the signing into law of
SB 1156 in 2004; and initiated an accepted state resolution to make
October microenterprise development month in 2005.
- Led
a public education campaign in 2000 to increase local funding for microenterprise
development for welfare recipients—netted over $2 million
for nonprofit programs.
- Developed an innovative model known as the Virtual Peer Learning Cluster—responded to need for affordable, accessible, and effective capacity-building programs for the 130 microenterprise nonprofits throughout California; utilized technology, goal-driven learning, peer consultants, and support networks to affect organizational change and build nonprofit capacity; earned recognition award in 2005 from CEDLI/CARAT for Innovation in Technical Assistants Performance and Service.
Bay
Area Entrepreneur Association, San Francisco Bay Area, CA 1990–2001
Founder / Executive Director / Board Director
- Founded
Bay Area Entrepreneur Association, a nonprofit dedicated to providing
business education, networking, and support to new entrepreneurs—served
in executive roles providing leadership to network leaders, volunteers,
and the Board of Directors for the many regularly scheduled and special
events with opportunities to showcase businesses and talents of association
members.
Entretec,
San Francisco Bay Area, CA 1989–1997
Sole Proprietor / Consultant
- Served as consultant to businesses and individuals—developed training curricula and delivered training and workshops to entrepreneurs; consulted with new entrepreneurs; and developed and managed programs for private sector and nonprofit organizations.
- Master
of Arts—Organizational Psychology, John F. Kennedy University,
Pleasant Hill, CA - Bachelor of Arts—Psychology, Wichita State University, Wichita, Kansas
- One Page Business Plan® for Nonprofit Organizations—Certified Affiliate
- Alliance for Nonprofit Management—Member
- California Association of Nonprofits—Member
- John F. Kennedy University—Adjunct Faculty
- Association for Enterprise Opportunity (AEO)—Member, Past Board Member, Past Chair of the State Microenterprise Association Committee, Member of the Strategic Planning Committee
- Asset Policy Initiative of California—Past Member of the Executive Committee, Policy Committee, and Steering Committee
- California Reinvestment Coalition—Past Board Member, Member of the Economic Development Committee
- Community Advisor Board of Union Bank of California—Past Board Member and Board Chairperson (2002–2005)
- "Earned Income Strategies for Nonprofits"
- "Promoting Your Nonprofit: Marketing, Messaging, and Public Relations"
- “The One Page Business Plan for Nonprofits”
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- “Building Capacity for Statewide Public Policy” (AEO conference 2007)
- “Fostering Entrepreneurship”—Annual Community Renewal Summit (2002–2005)
- “Microenterprise: Safety Net, Salary, and Asset”—Public education program developed for social services agencies seeking to include microenterprise development as a welfare to work strategy
- “Small Business Readiness Course” (2001)
- “Business Feasibility” and “Business Plan Development” (1994)—Entrepreneur training curricula
- “Virtual Learning Clusters: A Study of Microenterprise Nonprofit Capacity Building”
- “Virtual
Learning Clusters: Effective and Cost Efficient Capacity Building for
Nonprofits”
Bay Area Organization Development Network (Summer newsletter 2007) - “Lets Meet the Press and Tell Our Story,” Enterprising Times
- Microenterprise for Welfare Recipients: A Tool for Self-Sufficiency (.pdf) A handbook for social service agencies and microenterprise practitioners prepared in collaboration with Karen Csejtey, Wynne Hegarty, and Nancy Swift (2000)
- CEDLI/CARAT
Innovation in Technical Assistance, Performance and Service Award
Awarded in 2005, accepted on behalf of CAMEO - California State Senate Resolution No. 801 honoring Catherine Marshall’s “exemplary record of personal, professional, and civic accomplishments” on June 20, 2007